You run the business, we run the feed. Generic Video — video production, social media management and paid ad management in Encinitas and San Diego, California.

We’re a full-service content agency: short-form video, social media content, creative strategy, and paid advertising. We handle the whole thing end to end — content planning, creative direction, filming, editing and repurposing, then the content calendar, captions, posting, scheduling and replying to comments and DMs, then building and managing the paid campaigns on Meta. The point is that none of it stays on your desk. You approve the plan each month and we run everything else.

We're small, fast, and flexible by design. Unlike traditional creative agencies with large teams and layers of overhead, we keep our operation lean. This allows us to move quickly, adapt to changes, communicate directly, and deliver more content without the unnecessary agency markup. And because the same crew shoots the video, writes the captions, posts it and runs the ads, nothing falls between vendors — you have one point of contact for the whole operation instead of three.

We're based in Encinitas and shoot across North County San Diego at no extra charge — Carlsbad, Solana Beach, Del Mar, Cardiff, Oceanside, La Jolla and downtown San Diego. Being local means we can catch the light, the swell or the lunch rush without it costing you a travel day. Orange County and Los Angeles are available with a travel add-on.

Every package includes 6 short-form reels (15–30 seconds), 2 longer edits (30–60 seconds) and cover art for each video, in every aspect ratio you need. Social adds the calendar, captions, posting and replies on top. Ads adds 4 paid cuts for Facebook and Instagram with A/B variants, plus the campaign management behind them.

First cuts land within 72 hours of the shoot. From there the rest of the month's edits roll out on a schedule we set together rather than arriving in one dump at the end, so you always have something queued to post. Revisions come back quickly too — the whole point of a retainer is that we're already briefed and already rolling.

We run them. On the Ads retainer we build the creative and manage the paid side for you — campaign setup on Meta, audience targeting, budget pacing, bidding, and ongoing optimization against cost per result. When a cut starts to fatigue we replace it, because the crew making the creative is the same crew watching the numbers. Your media budget sits outside the retainer, and each month you get a report on what it spent, what it returned, and what we're testing next. There's nothing to hand off to a second agency.

Three tiers, all month to month. Content is $3,000 a month, Social is $5,000, and Ads starts at $8,000 — each one builds on the last, so you're choosing how much of the work comes off your plate rather than negotiating a line-item quote. Ad spend is separate — the retainer covers the creative and the management, not the media budget, which we set with you each month. Custom packages are available for businesses with unique content or production requirements.

You do. Every package includes full commercial rights to everything we shoot for you, across any channel, with no usage clock and no renewal fees. The Ads package also includes the raw files.

No long-term contract. Every package is month to month — you can pause or cancel with 30 days' notice. Seasonal businesses often run heavy through summer and pause in the off months, which is a normal way to use this.

We aim to feel more like an extension of your team than an outside agency. In practice that means a short monthly call to approve the plan, and then it's handled — shot, cut, posted and advertised without you chasing anyone. We work closely with you to understand your brand, develop ideas, plan production, and keep improving the work based on what's performing. Our partnerships are built for the long term, so we're constantly looking for ways to make your content more effective and help your business grow.

Getting started is simple. Book a consultation and tell us about your business, goals, and current content strategy. We'll learn what you're trying to achieve, identify opportunities, and recommend a content plan that fits your needs and budget. Once we agree on the strategy, we take care of the rest.