We handle the content so you can handle everything else. Generic Video — video production in Encinitas, California.
Scrolldowntoroll
V.01 ———————— The crew is on call. ———————— // Full-service video content for brands and local businesses. Creative strategy, filming, editing, and paid ad creative — handled end to end, every month.
Some of our clients
Mollusk, Interim Coffee, Almond Surfboards, Monster, FrictionLabs, Dremel, Joshua Tree Music Festival, Numbskulls Shave Ice, RZ Industries, Saburrtooth, True Position Tools.
Built for
long-term
growth.
Organic Content + Paid Ads
From creative direction to filming, editing, and ad strategy, we handle the entire process. Short-form video, social content, creative strategy, and paid advertising creative — planned, shot, cut, and repurposed by the same small crew every month.
We're small, fast, and flexible by design. No layers of agency overhead, no waiting on a producer to route your notes. You get the strategy and quality of a larger agency with the speed of a specialized content team, starting at $3,000 a month.
Working across restaurants, surf and outdoor brands, wellness studios, trades, real estate, and consumer product — our crew delivers fast, reliable coverage that adapts to whatever the brand needs next. Same team, same standards, every single month.
Selected
work.
Brand films, social cutdowns, and paid ads — shot and finished in-house.
Recent pieces for Mollusk, Almond Surfboards, Interim Coffee, Monster, Numbskulls Shave Ice, and Joshua Tree Music Festival. Tap any one to watch it full size.
Hey,
I'm Rob.
Creative Director, Generic Video
For the last 10+ years I've had the privilege of working on a wide array of creative projects — from short films and music videos to commercials and TV shows.
My goal is to collaborate with good people and help take their businesses to the next level.
What the
clients say.
Working with Rob, it was clear at every step that he understood the assignment and was prepared to deliver on the vision for the project. Great with a camera, great with a drone, and great editor. We will continue to use Rob again and again.
David Allee
Founder, Almond Surfboards
Rob and his team are a double threat. Not only do they capture the most magical moments, but their editing skills are five star, rapid response and spot on. No directing is necessary, as they intuitively sense the essence of our event.
Barnett English
Founder, Joshua Tree Music Festival
Rob has an incredible eye and brings a unique perspective to both filming and editing. He creates dynamic, stylized videos that truly captivate the viewer, and expresses the subject in a crystal clear manner. Always a pleasure to work with, and the final product is always remarkable and memorable.
James Lostlen
Owner, True Position Tools
Pick your
volume.
Monthly packages start at $3,000. Same crew and same standards on every tier — the difference is how much we shoot and how much you get back.
All plans are month to month. Pause or cancel with 30 days' notice.
Local
$3,000 per month
/ month
For a single location or owner-operator that needs a steady, credible feed without a big production footprint.
- 6 short-form reels (15–30 sec)
- 2 longer edits (30–60 sec)
- Cover art for every video
- Concepts developed with you monthly
- Unlimited revisions
- Full commercial rights
Standard
$5,000 per month
/ month
The core partnership. Enough volume to post several times a week and keep the feed moving all month.
- 12 short-form reels (15–30 sec)
- 4 longer edits (30–60 sec)
- Cover art for every video
- Concepts developed with you monthly
- Shoot planning — crew, talent, locations
- Unlimited revisions
- Licensed music and stock
- Full commercial rights
Studio
$8,000 per month
/ month
Adds paid media. For brands running Google and Meta year-round who burn through creative faster than organic alone can refill it.
- 12 short-form reels (15–30 sec)
- 4 longer edits (30–60 sec)
- Cover art for every video
- 4 ads built for Google & Meta
- Performance analysis and conversion tracking
- Concepts developed with you monthly
- Dedicated producer on call
- Full commercial rights + raw files
Need something outside these? One-off brand films, event coverage, and campaign shoots are quoted per project — tell us what you're after.
Choose Local if you need a consistent presence without a big production footprint. Choose Standard if you post several times a week and run paid media. Choose Studio if creative is your bottleneck. Every plan stays flexible — scale up, scale down, or pause between seasons as the business actually moves.
The
process.
Five stages on a loop. Each round is shaped by how the last one actually performed, so the work compounds instead of resetting.
Research
We learn about your brand, your goals, your target market, and competitors.
Strategize
We collaborate monthly on video concepts that align with your messaging and goals, then plan and organize the details for the shoots — crew, talent, locations.
Produce
Filming begins. We use a mix of gear and techniques to allow maximum flexibility in post, then cut the videos for the package and submit them for your feedback.
Deliver
After revisions, we prepare the video package for the relevant platforms. From there the videos go out according to your content strategy.
Analyze
Time to learn from the results of each piece. Which videos had the best reach, engagement, conversions? Back to the drawing board with that information.
Rinse & repeat
By consistently experimenting with our concepts and evolving the strategy based on results, over the long term growth is inevitable.
Questions,
answered.
We're a full-service video content agency specializing in short-form video, social media content, creative strategy, and paid advertising creative. We handle everything from content planning and creative direction to filming, editing, and content repurposing. Our goal is to create consistent, high-quality content that builds your brand, increases engagement, and turns attention into customers.
We're small, fast, and flexible by design. Unlike traditional creative agencies with large teams and layers of overhead, we keep our operation lean. This allows us to move quickly, adapt to changes, communicate directly, and deliver more content without the unnecessary agency markup. You get the strategy and quality of a larger agency with the speed and efficiency of a specialized content team.
Our video content packages run from $3,000 to $8,000 per month, depending on the amount of content, production requirements, creative strategy, and advertising needs. We offer different levels of service so you can choose a package that matches your growth goals. Custom packages are also available for businesses with unique content or production requirements.
We aim to feel more like an extension of your team than an outside agency. We work closely with you to understand your brand, develop ideas, plan production, and continuously improve your content based on what's working. Our partnerships are built for the long term, so we're constantly looking for ways to make your content more effective and help your business grow.
Getting started is simple. Book a consultation and tell us about your business, goals, and current content strategy. We'll learn what you're trying to achieve, identify opportunities, and recommend a content plan that fits your needs and budget. Once we agree on the strategy, we take care of the rest.
Let's get
rolling.
Tell us about the business and what you're trying to put out. We'll come back within one business day with a plan and a start date.
- Studio
- Encinitas, California
Serving North County & San Diego - Response time
- Within 1 business day